This is a book created by Kyle Baker, first published in 1988 from Doubleday. That edition seemed to be mostly famous for being hard to find, though those that did find it seemed to really like it.
So eight years later when another "mainstream" publisher, Marlowe & Company, decided to try out a comic book line, they picked a re-issue of this among their early releases, which ended up being just four books that I know of (though I recall they announced plans for a few more). Not sure it did much better the second time around, but it did give some of us who'd heard the praises sung of the first edition a chance to get a copy.
I think the only real difference between the two editions is the new cover.
Overall it's a pretty funny book, presented as a documentary about the bizarre career of television personality Cowboy Wally, a man whose main talent seems to be putting his foot in his mouth. Maybe it's not laugh out loud as I was expecting from years of build-up, but consistently amusing and clever. I think this was Kyle Baker's first writing work, after a few years mostly inking, and I think contemporary with his work on THE SHADOW at DC, with Andrew Helfer.
The book was subsequently published by DC's Vertigo imprint, and has been self-published in several different print and digital editions by Baker since he re-acquired the rights.
